Modern businesses need to consider several factors to remain competitive. One these details is the company’s packaging costs. Good packaging is an excellent way of promoting a brand and ensuring customer satisfaction. Quality packaging can be costly. Fortunately, there are some strategies to lower costs without compromising packaging quality.
Invest in research – Devote some time to do some research on your packaging. It takes time to test the latest trends and innovations in packaging; try out multiple designs and materials to find the best match for your business. This is also an opportunity to check the packaging’s effectiveness against damaging environmental conditions. This can optimize your packaging’s overall protection.
Buy in bulk – Buying packaging materials in bulk carries a discount, proving to be more cost effective in the long run. This method also stabilizes your inventory and prevents emergency shortages. More supplies also offer a surplus of inventory that can be used to investigate new packaging designs for future use.
Redesign packaging – As new technologies and methods become available, it’s important to update your packaging for both newer and older products. Reducing the amount of material used for packaging can significantly reduce costs. Other methods include printing directly on the package and changing the container’s shape to improve packing density.
Go green – Eco-friendly materials (e.g. cardboard, chipboard, recycled paper, or biodegradable plastic) are an overall better approach to packaging. Using biodegradable options requires less raw material than conventional options, reducing the cost of manufacturing. At the end of their life cycle, recyclable materials are also easier to dispose of properly.
Adopt digital printing – Traditional printing methods require businesses to order large amounts of packaging. Digital printing, on the other hand, removes the need for mass orders. It can be a better option for short to medium-runs, making it ideal for smaller businesses.
Get better equipment – Investing in new equipment can improve efficiency in the packaging line and reduce human error. Automation is especially useful for reducing costs and saving time. With automated packaging, work can be done at a faster speed while incurring fewer damages. Workers who were originally tasked with packaging can also be assigned to more vital roles that can’t be left to machinery.
When it comes to lowering costs, try to optimize every aspect of your packaging. This includes materials, production methods, and design. Ultimately, this will lower costs without impacting your business.
Hammond Paper Company Ltd. provides cardboard and chipboard products, as well as in-house services (e.g. cutting, die cutting and laminating). Call us today at (905) 761-6867 for your custom needs. We provide service to Ontario, Quebec, Manitoba, the Northeastern United States, and beyond.