The package is the first point of contact your customer has with your product. As a general rule, packaging has to be informative, instructional, and should reflect the value of the item to consumers. Effective packaging goes beyond the basics and offers the consumer an “experience.” It’s what distinguishes your product from other brands and can mean the difference between the purchase of your item or getting left behind on the shelf.
A significant number of consumers base their purchases on packaging design alone — whether they were planning to purchase an item or not. This year, up your marketing game by investing in stand-out packaging customers will appreciate.
Here are a some of the most notable packaging trends you can expect in 2018:
Simple designs have been around for a while; while many other design trends have come and gone, minimalism is timeless. The clean look of minimalist packaging can draw a consumer’s attention to more important design elements and highlight the functionality of an item. Minimalism can make your brand stand out from cluttered complexities of competitors’ packaging designs.
Personalized packaging popularity has grown steadily over the years, thanks to the printing flexibility afforded by digital printing. Customizing your product packaging amplifies consumer experience, allowing them to connect with your brand on a more personal level. Nothing says “this was made for me” more than having a customized name printed on the package.
Global awareness of harm to the environment has increased, leading to a rising demand for sustainable and eco-friendly packaging. Along with this demand comes the necessity of informing buyers how best to dispose of packaging after use.
Geared towards minimizing waste and assisting global efforts for environmental preservation, this trend promotes the use of recyclable and biodegradable materials. Companies that continue to use non-biodegradable materials will eventually be faced with the challenge of developing flexible packaging consumers can reuse.
E-commerce has altered the face of the economy, revolutionizing how people make purchases. As the demand for online shopping (for groceries, apparel, and other goods) continues to grow, so will the need for packaging solutions.
For a “green” packaging option that’s sustainable and flexible, choose paperboard materials. Hammond Paper uses completely recycled and recyclable materials. We also custom manufacture the specific paperboard item your brand requires. For inquiries, contact us at 1-877-750-CHIP (2447) or fill in this form.