Cardboard and numerous types of paperboard can do more than protect your shipped products from the elements or transport your pizza. It is invaluable as a material for signs and business promotion.
Although many businesses rely on promotion through websites and digital marketing, cardboard, chipboard, SBS and CCNB, coated or uncoated, continue to be a useful options, especially for trade shows and other events where people aren’t buried in their mobile devices. These materials are suitable for outdoor signage or as a point of sale display. Here’s why:
Affordability
Cost is one of the leading concerns when it comes to making business decisions. This is especially true for small to medium-sized businesses, who must watch their bottom line carefully. Cardboard and chipboard especially are low-cost options with high returns on investment.
Durability
Cardboard and coated paperboard is known for its strength and durability. Single wall corrugated cardboard sheets, for example, have a bursting strength of up to 350 lbs. per square inch. This material can withstand natural wear and tear, as well as damage due to transport. Polycoated or “sized” materials can withstand the elements.
Versatility
Cardboard and paperboard of all types is readily available material that comes in a variety of thickness. It produces infinite possibilities that can be integrated into your existing branding scheme.
Die cutting allows you to create various shapes and custom designs. The surface is printable. It can also be easily overlayed with a printed laminate that contains your chosen graphics, colours, or patterns.
Sustainability
An increasing number of people are supporting the use of eco-friendly materials. Sustainability is a selling point, and a number of consumers refuse to patronize businesses that do not support “green” alternatives.
Cardboard and other paperboard is a recyclable material made of natural substances taken from renewable sources. This material used in your packaging and in your signage has the potential to increase the marketability of your business.
Indoor and outdoor cardboard and coated or uncoated paperboard signs are definitely something to consider.
Hammond Paper Company in Vaughan, Ontario ships high quality cardboard throughout North America. We also provide cutting, laminating and die cutting services to custom manufacture the pieces you need for your business. Call us toll-free at 1-877-750-CHIP (2447) or email us at sales@hammondpaper.com.