There’s a new word making waves across the packaging world—paperisation. And for paper manufacturers like us, it marks not just a trend, but a powerful shift in how packaging is being reimagined for a more sustainable future.
At its core, paperisation refers to the transition from fossil-fuel-based packaging materials—primarily plastics—to paper and other fibre-based alternatives. While the term may be new, the movement behind it has been gaining momentum for years. Now, with rising environmental awareness and increasing pressure from consumers and regulators alike, paperisation is stepping into the spotlight—and paper manufacturers are leading the way.
Why Paperisation Matters
Consumers are more environmentally conscious than ever, and they’re demanding change. Brands and retailers are listening. Whether it’s food packaging, e-commerce shipping, or fast-moving consumer goods, companies are rethinking their materials—and increasingly, they’re turning to paper.
Unlike plastic, paper is renewable, widely recyclable, and often compostable. It has a lower environmental impact when sourced responsibly and offers a clear path to a circular economy. From the shelves of supermarkets to the front doors of online shoppers, fibre-based packaging is becoming the new standard.
Real-World Shifts You Can See
Major brands are already making the switch. Amazon recently replaced plastic bubble wrap in its envelopes with recyclable paper-based padding. Marks & Spencer now packages its garlic baguettes in paper sleeves instead of plastic. These are just two examples among many that show paperisation is no longer just an idea—it’s an operational reality.
And this change is most visible in primary packaging—the material that directly encases the product. At our company, we’ve seen a sharp rise in demand for fibre-based solutions that combine sustainability with performance. Whether it’s high-barrier food wraps, moisture-resistant coatings, or e-commerce-ready packaging, paper is proving it can compete—and often outperform.
The Role of Innovation in Fibre-Based Packaging
Of course, switching from plastic to paper isn’t without its challenges. Paper must still meet rigorous standards: it needs to be strong, protective, printable, and sometimes resistant to water, grease, or oxygen. That’s why innovation is at the heart of paperisation.
We’re investing heavily in R&D, exploring advanced barrier technologies and next-generation coatings that enhance paper’s functionality without compromising recyclability. Our goal is simple: to help brands make the switch without sacrificing quality, durability, or shelf appeal.
Partnering for a Sustainable Future
As a paper manufacturer, we’re not just supplying a material—we’re enabling transformation. Our partnerships with converters, brand owners, and retailers are built around shared goals: reducing plastic waste, lowering carbon footprints, and creating packaging that consumers feel good about.
Paperisation isn’t a quick fix. It’s a long-term commitment to sustainability, innovation, and responsibility. And we’re proud to be part of that journey.
Let’s Talk
Whether you're a brand looking to explore fibre-based alternatives or a packaging developer working on your next sustainable product line, we’re here to help. Let’s work together to create packaging that performs—and protects the planet.
Interested in sustainable packaging solutions?
Contact our team to learn more about how our fibre-based materials can support your goals.